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Imagine you’re looking at. Specs for a new car? And two brand-new materials for the interior pop-up. One’s called genuine leather, the other vegan leather. You’re thinking which one’s actually the better choice for the inside of a car, once you look past just the names.

That really is the core question, isn’t it? Because those labels carry a lot of weight. You need to look at the whole lifecycle, where they come from, how they’re made, what happens at the end. That’s what makes this interesting. Exactly. And that’s what we’re doing today in this podcast.