A bill is currently passing through the New York State legislature that, if passed, will require automotive OEMs to accurately and clearly label the materials used inside their cars.

With the recent rebranding of what was once called pleather to ‘vegan leather,’ the bill includes game-changing provisions, including “Materials Description – if the Interactive Interior Surface material is less than 70% of any defined material, a label must specify the percentage composition” and the “prohibition of marketing names causing confusion and deceptive practices, such as using terms like “leather” for materials not meeting the defined characteristics”.
The proposed New York State Senate Bill S8835, known as the “Consumer Protection and Automotive Transparency Act,” mandates clear and accurate labelling of materials used in vehicle interiors. This bill aims to prevent deceptive marketing practices by ensuring consumers can easily identify materials such as leather, fabric, and plastics used in seating, steering wheels, and gear shifters. This legislation is crucial for the automotive industry as it promotes transparency, protects consumer rights, and fosters trust, leading to more informed purchasing decisions and a fair marketplace.

Aims to prevent deceptive marketing practices by ensuring consumers can easily identify materials such as leather, fabric, and plastics used in seating, steering wheels, and gear shifters.

The New York State Senate Bill S8835 has received significant backing, including substantial donations from the leather industry. Included in this support is The International Council of Tanners (ICT) and the German Leather Association, Verband der Deutschen Lederindustrie (VDL), have both stepped forward, with the ICT contributing $10,000 and the VDL adding $5,000. This endorsement from the leather industry serves as a powerful testament to the bill’s significance and the potential benefits it holds, and we urge others to join in their support.
As One4 Leather, we fully support this bill and have consistently emphasised the importance of consumer choice. We advocate for allowing individuals to choose between leather and non-animal-based materials. However, having clear and transparent information about alternative materials is crucial to make well-informed decisions.
For more information and to support the bill (if based in the US), visit NY Senate Bill S8835. To read more about the support from ICT and VDL, click here.

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