Smarter Sourcing - The Key To Sustainability

In Article2 Minutes

Month: November 2020

The Moodie Davitt Report shares the impressive future roadmap, announced by luxury giant Kering. They equate the term luxury with sustainable in their new vision for the future, where the company commits to a 40% reduction of its environmental footprint. The most important lesson the company shares, is that 93% of their environmental footprint comes from their supply chain and thus is liked directly to their way of sourcing.

The most notable thing is that Kering is not switching to ‘green alternatives’, which are mostly synthetic solutions, like so-called vegan leathers. They stick to the materials we’ve known for generations, as they represent qualities and style that is timeless. Yet, the method of sourcing is changing and that is a bold statement that matters today. For example, Kering claims that already 73% of their leather is traceable and thanks to a commitment to regenerative farming, there is absolutely no reason to switch to alternatives.

Kering claims that already 73% of their leather is traceable and thanks to a commitment to regenerative farming, there is absolutely no reason to switch to alternatives.

Why is this such an important commitment? Many efforts that are expressed in media concerning sustainability, focus on alternatives that are rarely an improvement and often, in fact, a detrimental to the environment. Most of these are plastics or contain large quantities of plastic, which is the material we find in the bodies of aquatic creatures. True sustainability can only exist when the whole supply chain does its part, and that’s the commitment Kering focuses on.

Already, they have projects underway for sustainable leather sourcing from Mongolia and other locations. Here the cattle actually contributes to regenerative efforts to improve the soil. Soil, often described as one of the least exciting sustainability issues, is after all where we grow the crops that feed us. One could even say that enriched soils make our lives richer.

Read the full article here.

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    Why ‘Regeneration’ Is Generating Business Buzz

    In Article2 Minutes

    Month: November 2020

    ‘Regenerative’ is the new term to use to indicate green business operations. It follows the heavy use of ‘sustainability’, ‘environmental’ or ‘socially responsible’. The term is often associated with agriculture but by now clearly has come to represent more (or less), as it is used as a buzzword without real understanding of what it actually means.

    The whole idea behind regeneration is restoring the earth through production means. And though it appears to be the next buzz word, looking for ways to contribute to healing the planet are laudable. Yet, the risk is that buzzword makes something really complex seem easy. Greenbiz writes that there’s even mention of regenerative architecture, energy and travel. The problem with this, Greenbiz writes, is that a buzzword creates an “etymological comfort food, simple terms that refer to complex phenomena”.

    Regeneration refers to renewal, restoration and regrowth in living systems. It’s derived from biology, where it is used to indicate organisms and ecosystems and their resilience. When companies use this, they talk about having a net positive income, but, that is exactly what sustainability should have been about, writes the platform, referring directly to the Brundtland report.

    The whole idea behind regeneration is restoring the earth through production means.

    If we really look at regeneration, it is definitely a pillar of sustainability. Maybe it’s even the most important one, but we have to look at it as a whole. It is a gateway to a holistic approach to sustainability. Touching upon topics such as carbon footprint, water footprint, but also what binds together the entire supply chain. It’s not without reason major brands return to traditional materials, leaving behind the plastic alternatives. After all, traditional materials like leather close the circle of use and giving back.

    That’s why it’s so important to not muddle the term any further. If we forget the full cycle of products, we will not be able to fulfill the promise of regeneration.

    Read the full article here.

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